Within the past two years, cryptocurrency has taken hold of not just the global financial industry, but among the tech industry as well. More money than ever is pouring into crypto startups focused on mainstream consumer adoption or acceptance from legacy financial institutions. Crypto in its various forms, from blockchain technology to non-fungible tokens, is having its moment in our cultural imagination.
More investors are getting involved in the crypto space ranging from seasoned venture capitalists to internet celebrities. Addison Rae’s family has gotten involved in crypto through their investment in Gryphon Digital Mining, the first cryptocurrency mining startup producing these digital coins with 100% renewable energy. Gryphon completed a reverse-merged with Sphere 3D, a data management company, in its path to be listed as a public company on the Nasdaq. Monty Lopez, husband to Sheri Easterling, father to Enzo Lopez, Lucas Lopez, and Addison Rae Easterling, explains more his family’s journey into the social media industry, and about why now was the right time to get involved in the cryptocurrency industry.
Frederick Daso: Before we jump into your crypto investing here, I want to know more about the story behind you and your family. Before you all were on TikTok and the general social media world with your family, I heard you were building houses in Louisiana. What was that like?
Monty Lopez: Well, we were a Berkshire Hathaway-owned company that had worked for them for about a decade. It was in the manufactured housing industry. We did a lot of construction for various kinds of homes. Even during one point in my career, I worked in the Bahamas. So, it was really exciting, and it was a good company. Before our family got into social media, that is what I would’ve thought I would’ve done for my entire life. You know, it was my career.
Daso: That’s neat. How did you first learn about TikTok, and did you ever think your daughter, Addison Rae, would blow up, let alone make a full career out of it?
Lopez: It’s funny because my wife thought there was something to the platform in the very beginning. As my daughter started to grow, my wife became further intrigued. I think my wife has 15 million followers. I’ve got a good five and a half million. It’s just really funny to look back on it. That’s the path that led us to where we are today, which we are forever grateful for.
Daso: That both she’s generating your daughter’s generating, even yourself, what was it like seriously considering leaving the lumber industry or leaving the home building industry to pursue social media, full-time you and your family?
Lopez: My wife and daughter had come out here initially. At one point…