Why this crypto CEO uses a simple and traditional investment strategy to build his

Bitcoin has had a whirlwind few months, surpassing the $60,000 mark for the first time ever in March before promptly tumbling down near $30,000 in less than three months.

The volatility, stemming from a wide range of factors including Elon Musk’s tweets and a FBI raid on Russian hackers, has pummeled the value of the digital token, which was drawing in waves of newcomers with its lightning-fast growth.

But despite the volatility of the coin, some investors have continued to steadily build their holdings. That includes Adam Traidman, CEO and co-founder of BRD, a popular crypto wallet with more than 7 million users. Traidman is a veteran of bitcoin’s massive price swings, which is why he doesn’t try to time the market.

Rather, Traidman uses a more conventional investment strategy: dollar-cost averaging.

To take advantage of dollar-cost averaging, you invest a fixed amount on a regular basis instead of buying a lump sum of stock all at once. This allows investors to avoid trying to time the market and takes the emotion out of investing.

For Traidman, that means buying a little bit of bitcoin every few days, no matter the price at the time. This, he says, helps him avoid the psychological stress of buying at, say, $60,000 only to see his investment lose 20% of its value in a day.

“Casual investors have a tendency to buy into the hype cycle and sell when the losses become a reality,” Traidman tells CNBC Make It. “It’s crazy, illogical thinking, but it happens all the time. Why would people buy high and sell low? Well, they don’t want to, but they sell out of fear.”

Although dollar-cost averaging is typically used for more traditional investments, like stocks and index funds, it makes sense to apply it to crypto too. Throughout its more than 10-year lifespan, bitcoin has seen several massive price rallies followed by steep drops. Each drop, however, has left bitcoin’s floor price higher than it was before the rally.

“Before this run up, we were looking at bitcoin prices that were at $8,000, $9,000, $10,000,” Traidman says. “Now we’re upset when it’s three times higher than that.”

Still, Traidman is quick to note that putting your money in alternative investments like bitcoin is akin to “professional gambling” and advises people to only invest money that they are willing to lose entirely.

He looks at bitcoin as a long-term investment, rather than a way to get rich quick. “I’m not letting [the price drop] bother me, because I’m confident that the price performance charts have shown that it’s going to return in the long term.”

Traidman has a portion of every paycheck converted to bitcoin, regardless of the price, and doesn’t worry about whether he’s buying at the top or bottom on a given day.

“Dollar-cost averaging ends up making sense in the long term,” he…